《计算机应用研究》|Application Research of Computers

基于区块链的游戏软件产品版权保护研究

Study on game soft product copyright protection based on blockchain

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作者 贾晓霞,智路平,魏海蕊
机构 上海理工大学 管理学院,上海 200093
统计 摘要被查看 次,已被下载
文章编号 1001-3695(2020)12-034-3691-08
DOI 10.19734/j.issn.1001-3695.2019.08.0518
摘要 目前关于区块链应用场景和理念设计的研究较多,但基于供应链协调视角揭示区块链应用的影响仍较缺乏。以游戏软件产品供应链为例,探讨了区块链场景下在线渠道消费者购买效用折扣系数和盗版用户效用折扣系数对均衡价格、均衡利润的影响。结果表明,供应商的利润提高幅度最大,提高量弥补了零售商的损失量,因此供应链整体利润得到优化。此外,通过构建并求解区块链场景下某类仿制软件供应链均衡价格和均衡利润模型,发现仿制软件供应商的价格优势不再明显,甚至消失。最后,考虑到零售商在区块链场景下均衡利润减少的事实,针对性地提出各成员基于供应链协调分配利润角度的相关对策建议。
关键词 区块链; 供应链; 盗版与仿制; 博弈分析
基金项目 国家自然科学基金资助项目(71801150)
本文URL http://www.arocmag.com/article/01-2020-12-034.html
英文标题 Study on game soft product copyright protection based on blockchain
作者英文名 Jia Xiaoxia, Zhi Luping, Wei Hairui
机构英文名 School of Management,University of Shanghai for Science & Technology,Shanghai 200093,China
英文摘要 Although there are many studies on the application scenarios and idea design about blockchain, it is lack of revealing the influence of blockchain application from the view-point of supply chain coordination. Taking the supply chain of game soft product as an example, this paper analyzed the discounted coefficient of purchase utility of online channel consumers and pirated user, and their effects on the equilibrium price and equilibrium profits. The results show that the supplier's profit increased the most. Moreover, the amount of increase compensates for the losses of the retailer, so the supply chain profits were optimized. In addition, by establishing a supply chain model for a certain type of imitation software, this paper solved the equilibrium price and the equilibrium profit. The result indicates that under the blockchain environment, the price advantage of the generic software supplier is no longer obvious or even disappears. In the end, considering the equilibrium profit of retailer was decreasing, this paper put forward some countermeasures for supply chain members based on supply chain coordination distribution of profit.
英文关键词 blockchain; supply chain; piracy and imitation issue; game analysis
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收稿日期 2019/8/15
修回日期 2019/10/11
页码 3691-3698
中图分类号 F224
文献标志码 A