System Development & Application
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1482-1486

Research on long-term diffusion of new energy vehicles considering customer perceived utility in competitive markets

Xu Yaping
Li Lin
Business School, University of Shanghai for Science & Technology, Shanghai 200093, China

Abstract

Aiming at the coexistence of fuel vehicles and new energy vehicles in the current market, to explore the long-term diffusion of new energy vehicles under the competitive situation, firstly, this paper summarized the key variables influencing the customer adoption rate, and constructed the long-term new energy vehicles diffusion system dynamics model, which based on interspecific competition mechanism and customer perceived utility. Then, it considered the impact on the new energy vehicles diffusion of customer fuzzy perception, and used a fuzzy control system to deal with new energy vehicles adoption rate. Finally, it was simulated according to the current market data under Vensim PLE. The results show that, under the situation of customer fuzzy perception, the new energy vehicles' market scale will be equal to fuel vehicles' around 2052, and then replace fuel vehicles gradually. Besides, the effect of new energy vehicles price fluctuation on customer adoption rate, which is opposite to that of charging facilities.

Publish Information

DOI: 10.19734/j.issn.1001-3695.2020.07.0091
Publish at: Application Research of Computers Printed Article, Vol. 38, 2021 No. 5
Section: System Development & Application
Pages: 1482-1486
Serial Number: 1001-3695(2021)05-037-1482-05

Publish History

[2021-05-05] Printed Article

Cite This Article

徐亚萍, 李林. 竞争市场中考虑顾客感知效用的新能源汽车长期扩散研究 [J]. 计算机应用研究, 2021, 38 (5): 1482-1486. (Xu Yaping, Li Lin. Research on long-term diffusion of new energy vehicles considering customer perceived utility in competitive markets [J]. Application Research of Computers, 2021, 38 (5): 1482-1486. )

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Application Research of Computers, founded in 1984, is an academic journal of computing technology sponsored by Sichuan Institute of Computer Sciences under the Science and Technology Department of Sichuan Province.

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